Resources

Learn to price smarter

Guides, articles, and tools to help you run better promotions and grow your e-commerce revenue.

Blog

Pricing Strategy Insights

Jan 2025

How to Increase AOV with Tiered Discounts

A deep dive into setting up volume discount tiers that nudge customers to add more to their cart.

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Dec 2024

BOGO vs. Percentage Off: What Converts Better?

We analyzed 500 campaigns to compare conversion rates between Buy X Get Y and simple percentage discounts.

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Nov 2024

The Psychology of Countdown Timers

How urgency widgets actually work, and how to use them without annoying your shoppers.

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Guides

Step-by-step guides

BOGO

Setting Up Your First BOGO Campaign

A step-by-step walkthrough of creating a Buy X Get Y promotion in Discount Prime — from rules to launch.

Volume

How to Use Volume Discounts to Increase AOV

Learn how tiered quantity discounts drive average order value and which tier structures work best.

Urgency

The Countdown Timer Playbook

Best practices for creating urgency with countdown timers without eroding your brand trust.

Strategy

Stackable Discounts: Dos and Don'ts

How to combine discount codes and automatic discounts without accidentally giving away margin.